Privacy policy

Privacy Policy

Last Updated: September 4, 2026

Our Scientific Approach to Data Privacy

PureAKG - Cellular Longevity operates this store and website, including all related information, content, features, tools, products and services, to provide you with a scientifically optimized shopping experience grounded in research and data integrity ("Services"). Our Services are powered by Shopify, enabling us to deliver precision supplementation support through secure, privacy-conscious technology.

This Privacy Policy describes our evidence-based approach to collecting, using, and protecting your personal information when you interact with our Services, make purchases, or communicate with our research team. In the event of any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall govern with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing and using any of our Services, you acknowledge that you have read, understood, and consent to our data practices as described herein.

Categories of Personal Information We Process

When referencing "personal information," we refer to data that identifies or can reasonably be linked to an individual. This excludes anonymized or de-identified data that cannot be reasonably connected to you. Depending on your interaction with our Services, geographic location, and applicable legal requirements, we may process the following categories of personal information:

Information Collected

  • Contact Information: Full name, postal addresses (billing and shipping), telephone numbers, and email addresses
  • Financial Data: Payment card details, financial account numbers, transaction records, payment confirmation details, and billing information
  • Account Credentials: Usernames, encrypted passwords, security preferences, and account settings
  • Transaction History: Product views, cart additions, wishlist items, purchases, returns, exchanges, cancellations, and historical transaction patterns
  • Communications: Content of customer support inquiries, feedback, and correspondence with our scientific team
  • Technical Data: Device specifications, browser characteristics, network information, IP addresses, and unique device identifiers
  • Usage Analytics: Interaction patterns with our Services, navigation behavior, feature utilization, and engagement metrics

Information Sources

We obtain personal information through scientifically validated collection methods:

  • Direct Submission: Information you provide when creating an account, using our Services, contacting customer support, or voluntarily sharing data
  • Automated Collection: Technical data gathered automatically through our Services via cookies, similar technologies, and server logs
  • Service Providers: Data processed by trusted third-party vendors who assist in delivering our Services
  • Strategic Partners: Information received from authorized business partners in accordance with data sharing agreements

Evidence-Based Use of Your Information

We process your personal information with rigorous scientific methodology to enhance your cellular longevity journey:

Service Optimization and Personalization

We utilize your information to deliver and refine our Services through:

  • Executing our contractual obligations, including payment processing and order fulfillment
  • Maintaining your account preferences and scientific interests
  • Sending account-related notifications and transaction confirmations
  • Managing returns, exchanges, and customer support interactions
  • Creating personalized product recommendations based on your purchase history and browsing patterns
  • Implementing continuous improvement initiatives based on aggregated usage data

Research-Informed Marketing

We apply your information for scientific communication purposes, including:

  • Distributing evidence-based educational content via email, SMS, and postal mail
  • Presenting relevant supplement information through targeted online advertising
  • Sharing research updates aligned with your demonstrated interests in longevity science

Security and Data Integrity

We employ your information to ensure secure, trustworthy interactions through:

  • Account authentication and access protection measures
  • Secure payment processing and fraud detection systems
  • Investigation and prevention of suspicious or malicious activities
  • Maintaining platform integrity and public safety protections

Scientific Communication and Support

We leverage your information to provide:

  • Evidence-based customer support from our knowledgeable team
  • Responsive service delivery for optimal user experience
  • Professional relationship management grounded in scientific collaboration

Legal and Regulatory Compliance

We process your information to:

  • Adhere to applicable data protection regulations and legal requirements
  • Respond to valid legal requests from authorized authorities
  • Participate in civil discovery processes when legally required
  • Investigate and address potential policy or term violations
  • Defend our legal rights and those of our user community

Scientifically Governed Information Disclosure

We disclose personal information only when scientifically justified and legally permissible:

Service Provider Partnerships

We share information with Shopify and vetted third-party processors who assist in delivering our Services, including:

  • IT infrastructure and platform maintenance
  • Secure payment processing and financial services
  • Data analytics and scientific research support
  • Customer service and technical assistance
  • Cloud storage and data management solutions
  • Order fulfillment and shipping logistics

Research and Marketing Collaborations

We collaborate with authorized partners who:

  • Provide marketing services in accordance with their privacy commitments
  • Enable personalized advertising based on your scientific interests
  • Operate under strict data protection agreements aligned with our standards

Depending on your jurisdiction, you may exercise your right to restrict certain data sharing for targeted advertising purposes through our preference controls.

User-Directed Sharing

We disclose information when you:

  • Explicitly request or consent to specific data sharing (e.g., for product shipping)
  • Utilize social media integrations or login features with your permission
  • Direct us to share information with designated third parties

Corporate and Legal Transactions

We may disclose information in connection with:

  • Affiliate communications within our corporate structure
  • Business transactions such as mergers or acquisitions, subject to legal obligations
  • Legal proceedings including responses to subpoenas or court orders
  • Actions to protect our Services, intellectual property, and user rights

Relationship with Shopify: Data Processing Standards

Our Services are hosted by Shopify, which processes your interaction data to enhance platform performance and security. Information you submit to our Services is transmitted to Shopify and may be shared with subprocessors located internationally to deliver and improve our Services.

To support advanced functionality, we utilize select Shopify enhanced features that process interaction data from our store alongside aggregated, anonymized data from other merchants. In these instances, Shopify assumes responsibility for personal information processing in accordance with their data protection commitments.

For detailed information regarding Shopify's data practices and your associated rights, please review the Shopify Consumer Privacy Policy. Depending on your location, you may exercise specific rights through the Shopify Privacy Portal.

Third-Party Platforms and External Links

Our Services may contain links to third-party websites or platforms not operated by PureAKG. When accessing these external resources, we recommend reviewing their respective privacy and security policies. We do not guarantee, endorse, or assume responsibility for the privacy practices, security measures, or information accuracy of unaffiliated third-party platforms.

Information shared in public or semi-public forums, including third-party social media platforms, may be accessible to other users without restriction. Our inclusion of such links does not constitute endorsement of external content or platform operators, except where explicitly disclosed on our Services.

Children's Privacy Protection

Our Services are designed exclusively for adult consumers interested in cellular longevity science. We do not knowingly collect personal information from individuals below the age of majority in their respective jurisdictions. If you are a parent or guardian and believe we have inadvertently collected information from a minor, please contact us immediately using the details below to request deletion.

As of the Effective Date, we have no actual knowledge of sharing or selling (as defined by applicable law) personal information from individuals under 16 years of age.

Data Security and Scientific Retention Practices

While we implement industry-standard security measures, no system can guarantee absolute security. Information transmitted to us may be vulnerable during transfer, and we advise against sharing sensitive data through unsecured channels.

We retain your personal information only as long as necessary to:

  • Maintain your account and provide ongoing Services
  • Fulfill contractual obligations and scientific commitments
  • Comply with applicable legal and regulatory requirements
  • Resolve disputes and enforce our policies and terms of service

Your Scientific Data Rights

Depending on your jurisdiction, you may possess certain rights regarding your personal information. These rights are subject to legal limitations and may be exercised in specific circumstances:

Access and Transparency

You may request access to the personal information we maintain about you to understand how we process your data.

Data Correction

You may request correction of inaccurate or incomplete personal information we hold.

Data Deletion

You may request deletion of your personal information, subject to legal retention requirements.

Data Portability

You may receive a copy of your personal information in a structured, commonly used format and request its transfer to another controller in certain situations.

Opt-Out of Targeted Processing

Depending on your residence, you may opt out of the "sale" or "share" of your personal information, or decline processing for purposes considered "targeted advertising" under applicable privacy laws. You can exercise these rights through our preference controls.

If you visit our website with the Global Privacy Control signal enabled, we will honor this preference for your device and browser where technically feasible. When we can associate this signal with a Shopify account, we will apply the opt-out at the account level. For more information, visit globalprivacycontrol.org.

Communication Preferences

We may send you scientific updates and educational content. You may opt out of promotional communications at any time using the unsubscribe link in our emails. Please note that opting out of marketing does not affect transactional or account-related communications.

Enhanced Rights for UK and EEA Residents

If you reside in the United Kingdom or European Economic Area, subject to local legal provisions, you may additionally exercise:

  • Processing Objection and Restriction: The right to request cessation or limitation of our data processing for specific purposes
  • Consent Withdrawal: The right to withdraw consent where we rely on it for processing, without affecting the lawfulness of prior processing based on that consent

Exercising Your Rights

You may exercise your data protection rights where indicated on our Services or by contacting us using the details below. We may need to verify your identity before processing requests, as permitted or required by law. You may designate an authorized agent to act on your behalf, provided they submit proof of your authorization.

We commit to responding to your requests within legally required timeframes and will not discriminate against you for exercising your privacy rights.

Scientific Approach to Complaints

If you have concerns about our data processing practices, please contact us using the information below. Depending on your jurisdiction, you may:

  • Appeal our decision by contacting us directly
  • Lodge a complaint with your local data protection authority
  • For EEA residents, consult the list of responsible data protection supervisory authorities

International Data Transfers

We may transfer, store, and process your personal information internationally to deliver our Services effectively.

When transferring data outside the European Economic Area or United Kingdom, we rely on legally recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses or equivalent UK authority-approved contracts, unless the recipient country has been determined to provide adequate data protection.

Policy Updates and Scientific Governance

We may revise this Privacy Policy periodically to reflect evolving scientific practices, operational improvements, or changes in legal and regulatory requirements. We will publish the updated policy on our website, revise the "Last updated" date, and provide notice as required by applicable law.

Contact Our Scientific Team

Should you have questions about our privacy practices, wish to exercise your data rights, or need to report a concern, please contact our Data Protection Office at:

  • Email: info@pureakg.org
  • Address: 61 Bridge Street, 61, Bridge, HR5 3DJ, United Kingdom

For applicable data protection laws, PureAKG - Cellular Longevity acts as the data controller of your personal information.

PureAKG • Supporting Cellular Longevity Through Scientific Integrity

© 2026 PureAKG - Cellular Longevity. All rights reserved.